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Wednesday, 28 October 2020

Online retailers keen to collaborate with KVIC as Khadi sales pick up

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A statutory body formed by the Indian Government, Khadi and Village Industries Commission (KVIC) introduced its own platform to sell face masks in July this year.

While it began with daily sales of about Rs. 7,000, 3 months later, it is now making an impressive daily turnover of Rs. 1-1.5 lakh.

The company now aims to double the number by the end of March next year.

KVIC now hopes to sell almost 1,000 products online within a span of 2 weeks, whereas it used to retail nearly 600 products earlier.

The remarkable sales have indeed grabbed attention of a number of e-commerce players who are now expressing a keen interest in collaborating with KVIC, offering to sell products at less than half the commission along with other flexibilities.

KVIC Chairman VK Saxena beams, “We have got a very favourable response and the interest is increasing by the day as awareness about our online sales increases through word of mouth.”

However, he refused to share any details about tie-ups with e-tailers.

As far as the top-selling product categories are concerned, Khadi face masks remain on top, with fabrics taking the second lead.

Saxena shared that almost 19 lakh face masks have been sold so far, out of which nearly 1.3 lakh were sold online.

Source : https://in.apparelresources.com/