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News Details

Thursday, 28 November 2019

Rent It Bae acquires Flyrobe, plans to expand internationally under the name ‘Flyrobe’

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AARK World Pvt. Ltd., the New Delhi based start-up that owns and operates fashion rental service platform Rent It Bae, has acquired the business of Flyrobe, India’s first fashion rental start-up.

The company has merged the two businesses and is now operating under the brand name Flyrobe.

The deal, which aims at accelerating growth and expansion, is a part-cash and part-stock.

The new combined business is now valued at Rs. 60 crore. The company plans to expand its footprint in India and overseas to Dubai, London and the US through a franchise model.

To support this acquisition, AARK World Pvt. Ltd. has raised an investment round from its existing investor GEMS Partners, a micro VC fund based in Delhi, and is poised to go for a larger Series A.

Flyrobe’s previous investor STRIVE (formerly known as GREE Ventures) also remains invested in the new company.

AARK World-owned Flyrobe will have Aanchal Saini as the CEO and joining her on the management board are Ricky Gujral (COO), Karan Gujral (CTO) and Pranay Surana (CSO).

Announcing the acquisition, Aanchal Saini, formerly Co-founder & CEO of Rent It Bae and now CEO, Flyrobe said, “We are the first in India offering a wide range of ethnicwear on rent. The aim is to expand our footprints to national as well as international markets alongside exploring new business propositions. With our ongoing growth, we are slated to hit the Rs. 100 crore mark in next 2 years.”

She added “We are also launching virtual walls at all Flyrobe stores. Within months, the trial feature with Augmented Reality will be available on the mobile app. This virtual experience is called ‘Tryrobe’. We believe that this first-of-its-kind differentiator will be a major boost for our online business.”

Aditya Gupta, Managing Director, GEMS Partners said, “We are delighted to be part of the Flyrobe journey, our belief is that the fashion rental business is one of India’s fastest growing business segments. With a capable team at the realm, GEMS is confident that this business will grow not only domestically but also internationally.”

Nikhil Kapur, Partner, STRIVE (formerly GREE Ventures) said, “We are excited to see two strong companies in this sector combining their strengths to crack this tough category in India and build an asset light O2O platform for fashion rentals.”

The company plans to incorporate an omnichannel strategy to grow the business as consumer demand for a multichannel shopping experience continues to mount. Flyrobe services to more than 1 million customers in 30+ cities through its website, apps and stores. The company plans to open 15 owned and franchise stores in the next 12 months both in Tier-1 and Tier-2 cities.