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Tuesday, 26 November 2019

TENCEL™ and PAUSE come together for sustainable collection

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TENCEL™, the textile specialty brand under Austria-based Lenzing Group that covers textile specialty product offerings for apparel and home, has announced its partnership with slow fashion label PAUSE to create a sustainable collection.

The collection titled ‘Ethical and Edgy’ is a perfect mix of utility and multifunctional clothing.

Each ensemble has been created with utmost care and an eye for detail, allowing it to be worn and styled in different ways.

The structure of the garments highlights the features of TENCELTM fibres, giving it a smooth, soft finish and fluid texture.

PAUSE is a sustainable brand, which was launched a little under 3 years ago, and since then has gone from strength to strength. The brand focuses on using eco-friendly fabrics with minimal waste generation and has become the ‘go to’ brand for many Indian celebrities.

The Lenzing Group stands for ecologically responsible production of specialty fibres made from the renewable raw material wood.

As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.

This capsule collection features a range of deconstructed separates – jackets that convert to dresses, dresses which convert to tops, making fashion choices limitless. To elevate the sustainability quotient, the embellishments used in the collection are created from recirculated fabric and fabric scraps.

Elaborating on the partnership with PAUSE, Arpit Srivastava, Branding and Marketing, South Asia Lenzing Group averred “We at Lenzing are excited to have collaborated with PAUSE to create this capsule collection. With increase in consumer awareness on the ecological strain created by the fashion industry, sustainability is the need of the hour.”

Arpit added “PAUSE has helped us reinforce the importance of ethical clothing and innovations driven to increase an interest among consumers towards sustainable fashion. The collection is trendy, while at the same time brings together the sustainability factor, redefining everyday fashion.”

Neha Modi & Neha Tham, Founders of PAUSE commented, “At Pause, comfort is our top priority. Therefore, it was only natural for us to gravitate towards TENCELTM fibres from the get go. Our mission is to create slow fashion but using rapid innovation and technology in our raw materials.”

They also said “Staying true to TENCEL™’s core competency, each garment is light and breathable along with a plethora of performance features and at the same time is high on sustainability. The silhouettes are feminine yet androgynous, structured but at the same time fluid allowing the customer to express themselves and choose who they want to be.”

Source :- https://in.apparelresources.com/