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Monday, 5 November 2018

Shades Of India debuts first menswear collection with Anupam Poddar

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Shades of India, the internationally renowned Indian brand, has unveiled its new menswear line for the very first time at its Delhi-based flagship store. The line has been created in collaboration with Anupam Poddar and is called the Duet collection to honour the collaboration.

Due to the gaps in the Indian market when it comes to menswear, the two partners joined forces to provide the consumers with something new and unconventional. The Duet matches the resources Mandeep Nagi and Shades of India effectively with the innovative designs of Poddar.

“Fashion for me has always been an interest because it is a way of expressing yourself. What you wear is in a sense who you are and a way of creating your own persona”, says Poddar. He adds, “We called our collaboration a Duet because it felt a little bit like a dance- a fashion and art tango of sorts. The synchronicity of two individuals who move as one, can take a little practice to achieve, but it’s a beautiful thing in the end.”

While Mandeep says, “As a women’s wear designer, I can imagine in advance how a dress or kurta will look.  But I have no experience of men’s fashion. It has been a great joy to collaborate with Anupam and to combine our different strengths. “

The collection comprises of both, informal easy-to-wear attires as well as occasion and formal wear through an assortment of shirts, kurtas, jackets, waistcoats, and men’s accessories from scarves and shawls to men’s pocket squares and cufflinks. Some highlights of the collection include an interlaced cotton striped jacket, foil print shirts, casual embroidered blue kurta, and a red khadi kurta.

Each piece stands on its own and can be styled in different ways to create a new idea of Indian Menswear. The collection ranges from Rs. 750 to Rs. 5500 for accessories and Rs. 1900 to Rs. 24000 for apparel.


Source: https://in.apparelresources.com