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Wednesday, 22 January 2020

MUFTI opens new concept store in Ahmedabad

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Mufti, one of the leading menswear apparel brands in India, has unveiled a new concept store in Ahmedabad – first in the city.

While making the announcement recently, the fashion label has seeked to bolster its aim of becoming a global brand with Indian roots.

The new store, spread over a wide area of 1,500 square feet, is located at CG Road and houses a wide range of brand’s latest collections.

As far as the interior design of the store is concerned, it is defined by iconic visual elements that form the quintessential component of the Mumbai’s imagery. Recognised as the pioneer of fostering an alternative choice to our lifestyle, the brand has internalised the spirit of Mumbai by weaving vivid landmarks of the city into the overarching theme of the store.

Mumbai has been notably the ‘city of origin’ and ‘core inspiration’ of the brand.

Speaking about the opening of the store, Kamal Khushlani, MD & Founder, MUFTI said “One of the main goals of our expansion drive has been to create impactful and engaging experiences for our customers.”

Kamal added “Our new concept store aims to invoke memories of the city through a cohesively designed effective visual merchandising. Through our design we seek to leave a powerful brand in our customer’s mind.”

With the opening of the new concept store in Ahmedabad, Mufti envisions a fresh approach that promises to enhance the shopping experience of the customers.

Source:- https://in.apparelresources.com/