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News Details

Friday, 8 November 2019

FabAlley launches new digital campaign, #IMeanBusiness

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Homegrown brand FabAlley from the house of High Street Essentials Pvt. Ltd. (HSE) has launched a Fab new campaign to empower women in leadership – And that’s #IMeanBusiness.

The digital campaign, #IMeanBusiness aims to move beyond soft talk and bring out the real picture of being a woman in position – what it takes to come out of one’s comfort zone, be responsible for that move, and owning the ups-and-downs of being in-charge.

In the campaign, FabAlley has partnered with four self-standing women from diverse fields to talk about their professional journeys and what it takes to build and own their narratives every single day.

Having ventured into entrepreneurship alongside her vocal art, Tanya Nambiar, singer & voice-over artist talks about how women don’t have to restrict themselves to one profession and dream.

Upasna Dash, founder of Jajabor Brand Consultancy, talks about how research and preparation are the only keys to unlocking success and acing work.

For Garima Avtar, professional rally car racer, it is about identifying your truest passion.

And, for Megha Agarwal, Corporate Chef, Summerhouse Café and Auro Kitchen & Bar, knowing that you must get work done, no matter what the odds, is what spells leadership.

The campaign is about real talk with women who walk the talk, inspiring audiences to believe in their own journeys and proclaim that they mean business.

Source:-https://in.apparelresources.com/

    
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