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News Details

Monday, 8 July 2019

Manyavar brings on-board Kartik Aaryan as the brand’s new face

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India’s leading celebrationwear brand, Manyavar has signed Bollywood actor Kartik Aaryan as its brand ambassador for their new range of men’s Indianwear outfits.

The actor’s growing popularity has made him one of the top choices of advertisers and Manyavar is confident that this association will help it strengthen its connect with the youth across India.

The brand is also endorsed by Indian cricket team captain Virat Kohli.

Making the announcement in an unconventional way, he changed his Instagram name from Kartik Aaryan to Manyavar Kartik Aaryan. This was accompanied by an announcement post where we see him in a dapper green sherwani.

“I am extremely excited about this association! I have personally seen and loved the collection that Manyavar has curated. This association will show a really different avatar of mine, an avatar which will be traditional yet contemporary, rooted yet modern. Manyavar’s interesting outlook towards Indianwear and beautiful communication pieces have always caught my imagination. Hence when the opportunity came, I was completely thrilled to collaborate,” quipped Kartik.

Kumar Saurabh, Chief Business Officer, Manyavar, said, “Manyavar has seen an exponential rise which has been fronted by constant innovations in our offerings. We have a strong focus on our youth product line with an underlying fresh and fashionable approach, and hence I feel that our association with Kartik is completely in sync with our plans. Our youth connect will only become stronger and better.”

Avijit Dhar, AVP-Marketing, added, “We were really excited to associate with Kartik. His youthful charm and his penchant for style are in complete synergy with Manyavar’s brand persona. We have just shot a brand film with Kartik on an interesting, never-explored before concept and the output is fantastic! I am sure viewers will love it when the film releases.”

Owned by Vedant Fashions, Manyavar currently has over 500 stores that include over 50 flagship stores and 12 international stores. It also sells through its website and other fashion e-commerce platforms.

Source: https://in.apparelresources.com