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News Details

Monday, 5 November 2018

Indian smart apparel label ‘Turms’ fetches Rs. 6.3 cr fresh funding from angel investors

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Turms, Indian online apparel label, has fetched Rs. 6.3 crore from founder of Freshworks Girish Mathrubhootam and others.

Some of the other investors include Ambareesh Murty, Founder, Pepperfry; Subrat Pani, Founder, OneAssist; Bijou Kurien, Former President, Reliance Retail Lifestyle and Mekin Maheshwari, Executive Flipkart.

Besides, the company received funds from angel investors from LetsVenture and AngelList India in addition to angels like Sumit Jain, Co-founder, Commonfloor and Amit Lakhotia, who was earlier with Tokopedia and Paytm.

Turms, country’s first smart clothing brand, aims to utilise these funds to enhance its product offerings besides hiring tech talents and launching experience centres in major cities.

The apparel brand also added in its statement that it will be investing significantly in research and development as well.

Rameswar Misra, CEO and Co-founder, Turms, said that the company was focussed on offering intelligent apparels at affordable price. He added that Turms is committed towards leading the charge of the global trend of providing functional and easy to maintain garments.

Girish Mathrubhootam from Freshworks elucidated that the brand has recorded significant rise in the last one year without affecting the quality and consistency.

The intelligent apparels made by Turms are known for their odour resistance and cooling apart from being stain repellent. These apparels do not even need to be washed frequently and require less water and detergent.


Source: https://in.apparelresources.com