Courtesy: The S Studio/Instagram
The increased exposure to handloom and crafts of the various regions of India in the last few years has enabled consumers to appreciate genuine products that are handmade or handcrafted. The value of these products has grown and the increasing number of e-commerce websites selling ethnicwear has led to a broader market for handlooms with a designer touch.
"There has been a revival of ethnicwear in the recent past due to customer appreciation and due to government campaigns like Make in India. This market is definitely going to see an upward trend if uniqueness and quality of products are maintained," Subhashini Srinivasan, founder, The S Studio toldFibre2Fashion in an exclusive interview.
The market for ethnicwear is growing steadily in India as well as aboard as Indian handloom fabrics and sarees get their due recognition.
"With good exposure to online shopping and through apps in mobile phones, the need to go to a physical store to shop is now less. Consumers are able to shop for ethnicwear from the comfort of their homes," added Srinivasan.
Speaking about the factors that influence the growth of ethnicwear, she said, "People's awareness about the exclusiveness of a handcrafted product is extremely important for the growth of Indian ethnicwear. And with the cost of making these products increasing due to lack of labour, it is important that they receive proper remuneration to continue making such quality ethnic wear." (KD)
Source: Fibre2Fashion News Desk – India