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Monday, 28 June 2021

Lectra acquires Neteven – a SaaS service provider

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Continuing the acquisition spree, Lectra – a leading global technology player in the fashion, automotive and furniture markets – has announced to acquire the French company Neteven.

Founded in 2005, Neteven has developed a particularly innovative offer, based on a SaaS platform and associated services, which enables brands to simplify and effectively monitor the distribution of their products on the world’s largest online marketplaces.

The SaaS platform centralises the product catalogue and information on stock levels, sales prices and orders, in order to automate and facilitate distribution on online marketplaces.

Furthermore, Neteven helps its customers save time when managing their distribution channels and gain greater local and international visibility of their products in order to reach more consumers. The Neteven team provides its technological and services expertise to prestigious brands to help them optimise their e-commerce strategy.

The acquisition of Neteven is touted as the perfect complement by Lectra to the other solutions recently acquired by the tech giant such as Kubix Link (product lifecycle management and product information management – PLM, PIM) and Retviews (competitive intelligence and trend analysis).

According to Lectra, the combination of the three offers will enable the company to provide an even more comprehensive response to its fashion customers’ needs. This acquisition is in line with Lectra’s strategy of expanding its presence in the fashion market by covering an additional part of the customers’ value chain.

Commenting on the development, Greg Zemor, CEO and Co-founder of Neteven, shared that e-commerce has experienced a real boom around the world amidst COVID-19 crisis in the same manner as marketplaces which now represent 40 per cent of online sales.

“Marketplaces offer an enormous potential in terms of consumer audience and give extremely fast access to international markets, all while limiting the investments and risks linked to opening multiple distribution channels. However, the absence of norms and the management of multiple interfaces is a real impediment in developing omnichannel strategies for brands or distributors. This is where Neteven takes action, by removing that complexity and simplifying distribution via marketplaces,” said Greg, adding, “With Lectra, we will be able to cover the entire chain, from production to distribution. We will respond to brands’ Direct-to-Consumer strategy issues. This union will allow us to go even further in terms of innovation, value creation and business as well as international expansion.”

Daniel Harari, Chairman and CEO, Lectra, asserted, “We are thrilled to welcome the talented Neteven teams to Lectra. Thanks to their commitment, they have developed an innovative product and they will bring strong expertise in e-commerce and the marketplace ecosystem to Lectra,” adding, “Initiated in 2017, the goal of Lectra’s 4.0 strategy is to position Lectra as an indispensable Industry 4.0 player in the markets it serves between now and 2030. By joining forces with Neteven, we will be able to respond more broadly to the expectations of our customers by accompanying them in the digitalisation and automation of their value creation and marketing processes.”

The transaction concerns the acquisition of 80 per cent of Neteven for € 12.6 million right now. The acquisition of the remainder of capital and voting rights will take place in June 2025, for an amount between 0.6 and 0.9 times 2024 recurring revenues.

Source : https://in.apparelresources.com/
 
    
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